Egypt’s cashback fintech platform, WaffarX, has announced a strategic partnership with DGTERA, a provider of smart solutions for the food & beverage (F\&B) and retail industries.
According to the announcement, the collaboration aims to integrate WaffarX’s value-driven cashback technology directly into DGTERA’s intelligent restaurant and retail systems, enhancing customer engagement and operational performance across Egypt and the Kingdom of Saudi Arabia.
The partnership will enable F\&B businesses to offer real-time cashback rewards at the point of purchase, boosting customer loyalty and increasing average transaction value. By embedding WaffarX’s fintech capabilities into DGTERA’s existing infrastructure, the collaboration introduces a new model of seamless engagement and digital efficiency within the F\&B ecosystem.
DGTERA currently operates over 6,000 active POS systems and supports more than 1,400 merchants in Saudi Arabia alone. The new partnership will leverage this strong regional network to accelerate adoption of digital cashback tools across the F\&B sector, reinforcing both companies’ growth strategies and fintech leadership.
“Our collaboration with DGTERA marks a pivotal step in WaffarX’s expansion strategy and reflects our commitment to redefining value for consumers,” said Mahmoud Montasser, Co-Founder and COO of WaffarX. “By embedding our cashback solutions into the operational frameworks of F\&B businesses, we are enabling smarter, more engaging customer journeys that foster loyalty and drive long-term growth.”
Mahmoud Medhat, Head of Partnerships at WaffarX, added: “This partnership demonstrates how we’re scaling the WaffarX ecosystem through strategic integrations. By connecting with platforms already trusted by F\&B operators, we are delivering enhanced value to both merchants and customers in key markets like Egypt and Saudi Arabia.”
DGTERA General Manager Mohanad Elkhateb emphasized the operational impact of the partnership: “At DGTERA, we are focused on delivering intelligent, integrated solutions that empower F\&B businesses to scale efficiently. Partnering with WaffarX allows us to deepen customer engagement by embedding loyalty and cashback tools directly into the sales process.”
This collaboration signals a new chapter in the region’s digital transformation journey—where operational excellence and customer loyalty converge into a unified, tech-enabled business model. Together, WaffarX and DGTERA are advancing the digital economy by building scalable ecosystems that benefit merchants, enhance consumer experiences, and drive regional fintech innovation.
